Customer service training can boost communication

Small businesses in the UK should engage in more customer service training to ensure better relationships with clients.

The benefits of customer service training have been evident for a long time, and now a top entrepreneur has been keen to stress the importance of talking to customers.

John Barnes, formerly a senior employee of Pepsico and Procter & Gamble, delivered a speech at the Enterprise Tuesday event organised by Cambridge University's Judge Business School, the Cambridge Evening News reports.

He said: "Wherever I am director or investor in a company or enterprise I urge people to talk, talk, talk to customers, staff and employees.

"With all the mega merging of big companies around the world and concentration on exotic high finance, customers' and staff needs are being put at the bottom of their priority lists.

"There has never been a better time for SMEs or start-ups to beat the Bigco's by understanding better their customers and staff."

Of course, a tried and tested way of improving communication between staff and customers is customer service training.