News: Customer Service/Care
Customer care 'a company's lifeblood'
12 December 2008
Good customer service is the "lifeblood" of a business, a commentator argues.
Susan Ward, a small business advice writer, makes her comments to the website About.com, arguing that the standard of customer care is what will encourage the buyer to return.
Furthermore, this is essential for long-term success, she argues.
"You can offer promotions and slash prices to bring in as many new customers as you want but unless you can get some of those customers to come back, your business won't be profitable for long," Ms Ward warns.
One way of ensuring decent customer service is to provide adequate training to staff, she suggests.
This can aid the development of a consumer-focused attitude among a company's people, the commentator adds.
Her thoughts echo recent comments made by John Denham, the skills secretary, who stated that companies which fail to invest in staff training are two and a half times more likely to fail than businesses which do.
