News: Customer Service/Care
Customer service 'differentiates companies'
03 March 2009
Customer service can help businesses differentiate themselves from their competitors, an expert asserts.
Girisha Chandraraj, vice president of marketing for BroderBros, tells Sales and Marketing that it is crucial for firms to anticipate seasonal opportunities and use these as a chance to help consumers "keep ahead of the curve".
He states buyers' priorities are changing and emphasises the importance of adapting in line with these, discarding previous plans to accommodate these if necessary.
"Be sure to give your customers more than one option to show you're doing your best to help them manage their costs … They'll appreciate the effort," he tells the news provider.
Mr Chandraraj suggests offering customisability in areas such as price, creative options and quality as ways of achieving this.
Earlier this year, Business Week's Customer Service Champs survey ranked Amazon.com as the top consumer care provider.
It identifies this as one of the key factors differentiating the online retailer from its competitors.
