News: Customer Service/Care
Customer service 'key to Domino's success'
07 January 2009
A major fast food retailer whose UK sales have increased by ten per cent in the last year identifies customer service as a key part of its success.
Chris Moore, the chief executive of Domino's Pizza, claims a combination of consumer care and effective marketing have allowed the business to perform well over 2008.
He says the company's board is "confident" it will deliver more profit than is currently expected in the City.
Domino's reports its online sales over the Christmas trading period increased by 56.2 per cent, whereas total trade rose 8.6 per cent.
"[Our] recipe - to deliver great quality pizza with unbeatable service, supported by extensive and highly targeted marketing - is right for these times," Mr Moore claims.
He asserts the firm will continue striving to improve the level of customer service it provides, potentially through training programmes.
In contrast, BT has recently been voted the UK's worst provider of consumer care, receiving the Money Mail Wooden Spoon Award 2008.
