News: Customer Service/Care
Customer service training: Delays 'most common complaint'
06 August 2009
Delays are among the most common complaints about firms' consumer care, highlighting the importance of customer service training.
Research by nGenera CIM has found that companies that operate online lose approximately £1.4 billion each year due to poor treatment of their users.
It reveals that 94 per cent of shoppers would look elsewhere if they received poor consumer care, highlighting the benefits of customer service training.
Matthew Haines, European managing director of the analyst, claims that this shows the landscape is changing.
He states: "This provides an opportunity for companies to deliver fast and effective online customer service, which can be a key differentiator and deliver huge benefits."
Companies need to take action to help meet higher expectations about the level of consumer care they provide, he suggests, which highlights the advantages of customer service training.
Recent research by BDO Stoy Hayward has found nearly three quarters of shoppers would leave a store if they were poorly treated by staff.
GA Training provides customer service training as one day public courses or tailored in-house course solutions totally relevant to your individual circumstances. Whether you are in the public or private sectors we will find the right course solution for you. We work regularly with all organisations from blue-chip private sector to local authorities.

