News: Customer Service/Care
Customer service training 'cheapest marketing tool'
10 June 2009
Good customer service wins customers over and often does not cost very much, one consumer states.
Jennifer Taylor, writing for the Examiner, said an investment in good customer service training can help make consumers feel better about the company.
She stated a recent experience at hotels in the US which saw her receive poor treatment from all but one business, adding that the good service did not cost the one motel anything.
"If bad customer service is the policy, then don't be surprised to find your business written about as an example of what not to do," Ms Taylor added.
An investment in customer service is described by the writer as "the most inexpensive marketing tool in the box" adding that bad service is the most expensive.
Kevin Stirtz, of the Stirtz Group, recently claimed that customer service training is better than scripted conversations and a more reliable way of improving customer care.
From difficult and demanding customers through to more routine interactions GA Training's customer service training will ensure that whoever you are dealing with and in whatever situation a consistent and exceptional level of service are always the norm.
