News: Customer Service/Care
Customer service training 'key difference between rival firms'
04 June 2009
Customer service training can be the key factor which enables businesses to differentiate themselves from their competitors, an expert asserts.
Claudia Hathaway, editor of Call Centre Focus, tells the Mirror that as there is less flexibility for companies to alter prices they are turning to other factors in order to get ahead of their rivals.
She states that many organisations are also seeing an increase in the number of enquiries they are receiving, highlighting the value of customer service training.
"Service can now be the only significant difference between competitors," she asserts.
Among the key abilities that customer service training can provide for employees is the development of a clear and friendly telephone manner and strong computing skills, the news provider reports.
My Shop is Your Shop spokesperson Alan Twigg recently claimed that big firms should adopt consumer care ideas from smaller businesses which provide the personal touch, highlighting the importance of customer service training.
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