News: Customer Service/Care
Expert: Customer service training 'must not be cut'
17 August 2009
A leading law firm has highlighted the value of customer service training by warning companies not to cut the funding they spend on consumer care.
Chris Randall, managing director of Mayo Wynne Baxter, claims that people are becoming careful about their spending, which could require firms to do more to encourage this, the Hastings Observer reports.
He states: "Most customers understand the concept that you 'pay for what you get', but businesses must aim to deliver beyond expectations."
Companies which provide the highest level of consumer care, which could be developed through customer service training, are the ones most likely to attract shoppers, he suggests.
Mr Randall tells the news provider that businesses must not slash their margins too much, as this could leave them unable to meet their clients and customers' expectations.
Last month, nGenera CIM found that 91 per cent ranked consumer care as important when buying something online, highlighting the value of customer service training.
GA Training provides customer service training as one day public courses or tailored in-house course solutions totally relevant to your individual circumstances. Whether you are in the public or private sectors we will find the right course solution for you. We work regularly with all organisations from blue-chip private sector to local authorities.
