News: Customer Service/Care
Firm wins recognition and clients for customer care
19 August 2008
High levels of customer care have secured one company an award for its contented clients.
Verizon Wireless was named the top customer service provider from among a number of wireless providers, by a JD Power and Associates study.
The analysis found Verizon Wireless achieves high levels of customer loyalty and retention as a result of its customer care.
Jack Plating, the company's executive vice-president and chief operating officer, suggested call centre training is as important as the customer service skills of employees meeting clients directly.
"We know that our customers expect an outstanding experience when they call us, walk into one of our stores or deal with us online," he added.
The importance of high levels of customer care was flagged earlier this month, with Jane Hext, Vodafone UK's award-winning director of customer services, telling Mobile Today that the way a firm deals with consumers is "critical".
She suggested such care is an essential way for a company to really stand out in its industry.
