News: Customer Service/Care
Poor customer service award nominations soar
11 December 2008
The Daily Mail's Wooden Spoon Award for terrible customer service has already received more than 1,500 nominations, it reports.
According to the newspaper, Britons have spoken up about some of the country's biggest firms.
Many businesses may want to invest in call centre training as it emerged a high number of complaints relate to the customer care experience delivered over the phone.
Out of all the votes, so far 64 firms have been nominated and the newspaper says many people complain customer service staff seem to lack sympathy or are there to "field complaints" rather than provide a resolution.
The newspaper plans to reveal the winners on New Year's Eve.
It has not been revealed if Stansted airport makes the Daily Mail's list but BAA still faces a fine for poor levels of customer care.
Earlier this week, the Civil Aviation Authority stated it could demand the operator pay as much as £9 million a year if it does not improve customer service levels.
It issued the warning following complaints from both passengers and airlines.
