News: Customer Service/Care
Tourism sector 'must improve customer service'
08 January 2009
The UK tourism industry needs to find ways to improve its customer service at all levels, a leading figure asserts.
Christopher Rodrigues, the chairman of Visit Britain, tells the Independent poor consumer care could lead to companies having to cut up to 50,000 jobs if it does not get better.
"We've had a period in which people could get away with not being of the highest quality. We're now in an environment where you have to do quality," he claims.
His comments precede a new campaign by VisitBritain which will aim to raise awareness of the UK's value for money.
Citing research which shows foreign visitors dislike the poor customer service supplied by the tourist industry, he tells the news provider a high level of consumer care can make interaction with a business "memorable".
In other news, Chris Moore, the chief executive of Domino's Pizza, claims the friendly service supplied by the company contributed to its ten per cent hike in sales during 2008.
