News: Performance Management
Prevent de-motivation and disillusion, communicators told
01 August 2008
Managers should give communication training greater prominence in their organisations to ward off de-motivation in the workplace.
That's according to Internal Comms Hub's global editor, Annie Waite, who issued the suggestion in light of the recent Vodafone UK Working Nation report which highlighted a degree of dissatisfaction in mid-career employees.
Writing on The Melcrum Blog, Ms Waite noted that, out of 3,800 people polled by Vodafone, 58 per cent of those in the mid-thirties age group said they feel undervalued at work.
Another 49 per cent admitted feeling unfulfilled and 43 per cent said they are de-motivated.
In contrast, seven out of ten over-fifties revealed they have achieved fulfilment, with 97 per cent of employees over the age of 65 affirming that they feel "enabled" in their work.
"Communicators need to take the initiative to warn senior leaders to address this issue before the risk of an epidemic of uninspired managers becomes a reality," observed Ms Waite.
Vodafone's Working Nation researchers also recommended the provision of clear opportunities for progression - including appraisals and training.
"Communicate with [workers] often, praise them for a job well done and help them with things they need to improve," concluded Ms Waite.
"This will ensure that they don't become isolated and frustrated."
